Develop an improved way to efficiently present customisation options to car buyers through a ‘virtual reality and emotional design’ tool: the CATER system (‘Computerised automotive technology reconfiguration system for mass customisation’).

Grant Agreement035030
ThemeICT for Networked Businesses
Full titleComputerised Automotive Technology Reconfiguration System for Mass Customisation
Start dateSeptember 1 2006
Duration38 months

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